Technology for every chapter of the athlete's journey.

Athlete. Coach. Leader. Guardian. Official. Always an athlete at heart.

SporTech builds the digital infrastructure that serves every role an athlete plays, and every institution that stands behind them. From the first tournament registration to administration, governance, building the athlete or building knowledge frameworks, we make the system work.

§ 02  /  The scale

Before we tell you what we are building, we would like you to think about what you know.

Question 01 / 05
Your turn

How many people are part of the Indian sports ecosystem?

Enter a number, then reveal to compare. Or just scroll.

Indian sport at scale. Five numbers that shape the brief.

Active in sport
47+ cr
≈ 470 millionVillage & small-town · 97% of participants

School enrolment 24.8 cr (UDISE+), active adults 16.5 cr (Deloitte-HFA 2025), active seniors 3.0 cr (AYUSH IDY 2025), out-of-school youth at play 1.5 cr, sports-economy workforce 1.0 cr (Deloitte-Google 2024), with the rest drawn from ASER 2024 and EY e-sports.

Sports industry, 2025
₹1.6 lakh cr

US $19 bn in 2025, growing 12-14% a year, on track to US $40 bn by 2030. Source: KPMG India Sportlight, Sep 2025.

Canonical roles
432

Athlete to International Olympic Committee.

Non-metro
97%

6,94,137 villages · 14,71,891 schools

Digitally registered athletes
0.16%

47 crore active. ₹1.6 lakh crore in motion. Only 0.16% of athletes carry a digital record of who they are. Exactly the gap we exist to close.

SporTech Innovation Lab · 2026sportechinnolab.org
Read our story →

Sources · UDISE+ 2023-24 · Deloitte-HFA Fitness 2025 · AYUSH IDY 2025 · Deloitte-Google Sports Economy 2024 · ASER 2024 · KPMG Sportlight Sep 2025 · Lancet Global Health 2024

§ 03 · The ecosystem

Every role in sport. One ecosystem.
Zero digital infrastructure, until now.

38 roles when we started. 432 when we counted properly, across 16 sections, 9 scope tiers, 146 archetypes from a solo coach to the International Olympic Committee and 52 jurisdictions. 13,823 permissions later, every role in one verified system. For the first time.

Role —
The ecosystem
Every person in sport.

Search any role by name, or tap a dot on the sphere. We show one role at a time.

/ 432 · Every role
§ 04 · The stack

The architecture is five layers that build on each other.

Identity at the base. Every layer above it inherits, extends, and multiplies what it can do. Hover any layer to see what lives there.

Each layer inherits the one below

L01

Identity

Verified, permanent digital ID for every participant.

SportsKeyzBiometricLifelong
L02

Analytics

Capture what happens, training, match, performance.

SensorsVisionStreams
L03

Reporting

Turn raw measurement into federation-grade structured records.

TournamentsCertsRankings
L04

Applications

Five platforms, each serving a role in the ecosystem.

Sports GuildKreedangan+3
L05

Intelligence

The world's knowledge about sport, verified and delivered in 22 languages.

Verified retrieval22 languagesFederation-cited

Built for the whole ecosystem.

§ 05 · Who we build for

We are building it for the whole ecosystem. Village grounds, urban stadia and the digital arenas where eSports athletes now compete. Not just the 3%.

97% · Villages & small towns3% · Metros
Where they live
6,94,137 villages
Where they play
14,71,891 schools
Digital record today
0.16% registered
Who they are

Athletes, coaches, schools, federations, government.

On the ground
“Be it an athlete in a dusty village of Odisha or an elite athlete at an NCOE, every athlete has a right to excellence and we bring them that.”
Pinaze Dubash, PhD · Board Chair · SporTech
§ 06 · Institutional partners

Trusted by institutions that shape Indian sport.

§ 07 · The thesis
We are not building another sports app. We are building the infrastructure Global sport has always needed, and never had.
Sanand Salil Mitra · Founder & Managing Director · SporTech Innovation Lab
Read our story →See what we built